Spiritual Gangster, a yoga fashion line, isn't just hip and cheeky -- it's also on a mission to do good. For every Spiritual Gangster item purchased, the company will provide a meal to someone in need.
"We believe in choosing happiness, planting seeds of love and abundance, practicing yoga, meditating, manifesting, laughing (a lot), traveling, family and friends, learning new things, being consciously grateful and in helping those in need," say founders Vanessa Lee and Ian Lopatin.
"We represent a new generation of yogis who seek balance between the ancient practice of yoga and our modern world."
Spiritual Gangster designs fun fashion items for free-spirited men and women, targeting a yoga-focused demographic. The yoga industry (1 in 10 Americans now practice yoga) is prime for targeting socially conscious consumers -- especially when you consider that $6 million was spent on yoga products in 2010. Factor in that the median household income was $82,200 and that men now make up about 30% of yogis, and you have a broad range of people who not only practice yoga, but who embrace the yoga lifestyle. This includes practicing loving kindness, meditation and being an advocate of peace and wellness. (Stats via YogaBusinessAcademy.com.)
In addition to supplying meals, a portion of Spiritual Gangster sales also go toward charities including the Make a Wish Foundation, Cambodian Children's Find, Phoenix Children's Hospital and the Children's First Academy.
Contact Information
Spiritual Gangster website
Spiritual Gangster on Twitter
Spiritual Gangster on Facebook
Edgy Yoga Fashion
'Spiritual Gangster' Feeds People in Need with Fun Apparel
Trend Themes
1. Socially Conscious Fashion - The trend of incorporating social impact into fashion by supporting charitable causes through purchases.
2. Yoga Lifestyle Market - The growing market of products and services catering to individuals who embrace yoga as a lifestyle and seek balance in a modern world.
3. Spiritual Branding - The trend of creating a brand identity centered around spirituality and mindfulness.
Industry Implications
1. Fashion - There is an opportunity for fashion brands to incorporate social impact into their products, appealing to socially conscious consumers.
2. Yoga - The yoga industry can leverage the increasing popularity of yoga as a lifestyle and target a broad range of individuals who embrace the yoga ethos.
3. Charity - Charities can explore partnerships with fashion brands to create mutually beneficial initiatives that support social causes.