Ginger has a kick to it—not the same power as a hot pepper—but Uncle Waithley’s Beverage Co. is amplifying the taste of regular ginger beer by blending it with scotch bonnet. Founder Karl Franz Williams was inspired to create Uncle Waithley’s Vincy Brew based on a family recipe from his grandfather, Uncle Waithley, a ginger farmer who lived on the island of St. Vincent.
The simple, small-batch ginger beer is formulated with scotch bonnet pepper, ginger, turmeric, lime and mineral water. Since the product is made with 100% real ingredients, some separation in the bottle is natural, and a testament to its freshness and quality.
This extra spicy and sweet brew promises to shake up classic cocktails made with ginger beer, adding a hint of heat to everything from a Moscow Mule to a Dark and Stormy.
Spicy Ginger Beers
Uncle Waithley’s Vincy Brew Blends Ginger Beer & Scotch Bonnet
Trend Themes
1. Spicy Beverages - Incorporating spicy ingredients into traditional beverages provides a disruptive opportunity for companies to differentiate themselves in the market.
2. Small-batch Beverages - Creating small-batch beverages with real ingredients can be a disruptive innovation opportunity for companies looking to appeal to consumers' desire for authentic and fresh products.
3. Cocktail Innovation - Adding new and novel flavors, like spiciness, to classic cocktails provides a disruptive innovation opportunity for companies in the beverage industry to capture consumers' interest and loyalty.
Industry Implications
1. Craft Beverage Industry - The craft beverage industry can leverage the trend of small-batch, real ingredient beverages to capture consumers' attention and compete with larger brands on quality and authenticity.
2. Alcohol Industry - Alcohol companies can create unique and innovative cocktail flavors to capitalize on the trend of consumers seeking unique and memorable drinking experiences.
3. Natural Beverage Industry - The natural beverage industry can use the trend of incorporating real, flavorful ingredients to create beverages that appeal to consumers' desire for healthier and more natural options.