This fall season, there are special edition Halloween packaging designs to look out for from Chobani featuring augmented reality experiences, plus digital and physical treats to discover.
Chobani Flip Greek Yogurt multipacks share treats for the whole family with fun-filled designs, animated characters and an augmented reality trick-or-treat experience that takes virtual explorers through eight spooky realms. The experience is activated by scanning a QR code on the special edition Halloween packaging, and by completing experiences, participants can fill in information to receive either a digital or physical treat like a camera, skateboard or beanbag.
To bring this spooky seasonal experience to life, the brand worked with UK artist Super Freak to dress up each multipack in a unique "costume" that gives flavors like Cookies & Cream and S'more Smores even more personality.
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Trend Themes
1. Augmented Reality Packaging - Brands are leveraging augmented reality on packaging to create interactive and engaging consumer experiences that blend physical and digital worlds.
2. Seasonal Themed Marketing - Companies are increasingly using seasonal themes and limited-time designs to capture consumer interest and drive excitement around product offerings.
3. Gamification of Products - Incorporation of game-like elements in product packaging is providing a fun and immersive way for brands to engage customers and encourage repeat purchases.
Industry Implications
1. Food and Beverage - Innovations such as augmented reality packaging in the food and beverage industry are creating unique selling points that differentiate products on crowded shelves.
2. Marketing and Advertising - The adoption of interactive and seasonal marketing strategies highlights the trend toward more engaging and memorable advertising techniques.
3. Consumer Electronics and Gifts - Offering digital and physical treats as part of product experiences showcases a blending of consumer electronics with traditional retail that appeals to tech-savvy shoppers.