Freixenet consulted THIS is UMAMI for the creation of its Miniblack cava sparkling wine bottles, which feature a bold, youthful design and a glass that is integrated straight into the packaging design.
To capture the essence of the charm of old Hollywood and the vibrant spirit of modern Miami, the packaging for the Spanish sparkling wine is brought to life with a variety of pop art-inspired images. City architecture, roller skates, beach balls and women wearing large sunglasses are some of the motifs that are repeated on the lively packaging designs for Miniblack by Freixenet.
As a beverage that the brand describes as being synonymous with sophistication, cosmopolitanism and hedonism, the Miniblack product is accented with standout packaging that is set to fit right in at fashion shows and social events.
Youthful Sparkling Wine Bottles
Miniblack by Freixenet Integrates a Glass Into the Packaging
Trend Themes
1. Pop Art-inspired Packaging - The use of pop art-inspired packaging could disrupt the wine and spirits industry by attracting a younger demographic.
2. Integrated Packaging Design - Incorporating glasses into packaging could disrupt the packaging industry by offering a more convenient and sustainable solution for consumers.
3. Multifunctional Packaging - The use of packaging that serves multiple functions, such as incorporating a glass, could disrupt the beverage industry by offering unique and convenient products.
Industry Implications
1. Wine and Spirits - The wine and spirits industry could benefit from pop art-inspired packaging and other innovative design elements that attract millennials and Gen Z consumers.
2. Packaging - The packaging industry has an opportunity to innovate by incorporating glasses or other functional elements into packaging designs.
3. Beverage - The beverage industry can benefit from multifunctional packaging that offers unique and convenient solutions to consumers.