For the spring and summer seasons, a number of sparkling water drinks are being unveiled to help consumers stay both hydrated and refreshed during the warm weather. Matchaah Inc. recently unveiled that it will be launching its own take on sparkling water beverages with a hybrid of fruit, berries and matcha tea.
The antioxidant-rich drinks are set to be offered in flavors like: Lime Mint, Mango, Raspberry, and Pineapple Coconut, which are touted as "bubbles with benefits"—specifically, Matchaah notes that its thirst-quenching drink formulas have the potential to boost one's concentration and metabolism.
The soda category is currently being upended by the emergence of a number of new, innovative and better-for-you sparkling beverages, including major competitors like La Croix and PepsiCo's newly launched Bubly range of flavored sparkling water products.
Sparkling Matcha Beverages
Matchaah's Sparkling Water Drink Range Touts "Bubbles with Benefits"
Trend Themes
1. Sparkling Matcha Beverages - Matcha tea infused sparkling water is trending in the beverage industry.
2. Better-for-you Sparkling Beverages - Consumers are looking for innovative and healthier alternatives to soda in the beverage industry.
3. Fruit and Berries Infused Sparkling Water - The beverage industry is embracing new flavors and flavor combinations to appeal to consumer taste buds.
Industry Implications
1. Beverage Industry - The beverage industry has opportunities to disrupt the soda category by innovating with healthier options like sparkling matcha beverages.
2. Health and Wellness Industry - The health and wellness industry can capitalize on the trend towards better-for-you sparkling beverages with additives like matcha tea and other antioxidants.
3. Flavor and Fragrance Industry - The flavor and fragrance industry can expect to see an increased demand for new and unique flavor combinations in sparkling water, like fruit and berries with matcha tea.