Sparkling Ice Spiked's newest sparkling seltzers can be found in limited-time variety packs for the winter. Although hard seltzers are thought of as a summery refreshment, brands are helping this popular style of beverage make the transition to a new season with a twist of flavor.
The Sparkling Ice Spiked Winter Warmer Variety 12-Pack contains four new flavors: Cranberry Orange, Apple Cider, Raspberry Truffle and Grapefruit Juniper. These drinks boast no sugar and they get a hint of sweetness from stevia leaf instead.
At 80 calories per can, the drinks share a sweet way to indulge in a taste of the season. The brand is also introducing Holiday Hero sweepstakes, where consumers ages 21 and up can scan a QR code for their chance to win great prizes.
Wintry Sparkling Seltzers
Sparkling Ice Spiked's Pack Shares Flavors Like Raspberry Truffle
Trend Themes
1. Winter Sparkling Seltzers - Brands are helping hard seltzers make a transition to winter by offering new flavors in limited-time variety packs.
2. Low-sugar, Low-calorie Seltzers - Brands like Sparkling Ice Spiked are offering seltzers with no sugar and low calories for health-conscious consumers.
3. QR Code Sweepstakes - Brands like Sparkling Ice Spiked are using QR code sweepstakes as a marketing tool to engage customers and promote their products.
Industry Implications
1. Alcoholic Beverage Industry - Brands in the alcoholic beverage industry can innovate by adding new flavors to their products and introducing limited-time variety packs to target seasonal demand.
2. Health and Wellness Industry - The health and wellness industry can take advantage of the trend towards low-sugar, low-calorie drinks by promoting such products to health-conscious consumers.
3. Marketing Industry - The marketing industry can innovate by incorporating QR code sweepstakes as a digital marketing tool in promoting brands or products.