Vervet combines taste, premium ingredients, and convenience in its range of sparkling craft cocktails. Launched in 2019, the brand has claimed that it's "the only true farm-to-can cocktail in the RTD world."
There are five Vervet sparkling craft cocktail varieties to choose from. The Tiki Tea is a tropical margarita with 7% ABV. Ideal for Margarita, Moscow mule, and tiki lovers, the beverage is made with real clarified lime juice, cold-brew oolong tea, and housemade falernum infusion from spices. Angelicano is a Negroni Spritz that includes Vervet's red amaro infused with real spices, Santa Barbara-farmed orange and grapefruit zest, and color from hibiscus. Toyo is a Sake & Tonic cocktail made from traditional Nama Sake, combined with hops and kumquats farmed by a local, woman-owned farm. Pale Mary is a clarified Bloody Mary and finally, Sundowner is a Strawberry Punch.
Canned Sparkling Craft Cocktails
Vervet Creates Canned Craft Cocktails from Real Ingredients
Trend Themes
1. Craft-canned Cocktails - Canned cocktails using real ingredients and exotic flavors, as well as convenience,
2. Farm-to-can Cocktail - Innovative product enabling sourcing of farm-fresh ingredients in the canned cocktail sector,
3. Clarified Cocktails - Filtration and clarification techniques used in creating modern canned cocktails,
Industry Implications
1. RTD Beverages - Ready-to-drink cocktail industry capitalizing on convenience and premium ingredients,
2. Farm-to-table - Food and beverage industry using locally sourced ingredients for modern, innovative canned drinks,
3. Beverage Manufacturing - Manufacturing of innovative canned cocktails using fresh, real ingredients as opposed to synthetic ones.