The Mighty Swell Sparkling Cocktails offer a refreshingly flavorful experience that is inspired by cocktails you'd find on a tropical island with flavor varieties to match. Coming in Grapefruit, Lemon, Peach and Mango, the canned cocktails are crafted with real fruit juice and sweetened with pure cane sugar. Each of the cocktails have an ABV 5%, have no preservatives or artificial flavors and are made without the use of food dyes.
The Mighty Swell Sparkling Cocktails are available for purchase in six states from craft beer distributors and come as a welcome addition for consumers looking for an alternative to beer. This is a rising occurrence amongst demographics such as Millennials who are seeking something different to enjoy that is conveniently premixed.
Tropical Craft Cocktails
The Mighty Swell Sparkling Cocktails are Exotically Island-Inspired
Trend Themes
1. Exotic Craft Cocktails - Opportunity for the creation of unique and high-quality craft cocktails inspired by tropical flavors and ingredients.
2. Canned Cocktail Market - Disruptive innovation opportunity to tap into the growing demand for convenient and ready-to-drink canned cocktails.
3. Alternative Beverage Options - Opportunity to cater to consumers, particularly Millennials, who are seeking alternatives to traditional beer and are open to trying new flavors and experiences.
Industry Implications
1. Craft Cocktail Industry - Craft cocktail makers can explore new flavor profiles, ingredients, and packaging formats to create exotic and enticing beverages.
2. Canned Beverage Industry - Disruptive innovation in the canned beverage industry by expanding offerings to include high-quality canned cocktails with unique flavor combinations.
3. Alcohol Industry - Opportunity for alcohol brands to invest in diversified product lines that encompass creative craft cocktails to cater to consumers seeking something fresh and appealing.