Caribou Coffee recently launched a line of Caribou Bou-sted caffeinated beverages in ready-to-drink cans, including a range of Sparkling Caffeinated Waters. The Caribou Bou-sted Caffeinated Water features a base of sparkling water that's low in calories, packed with flavor and an energizing. The Grapefruit & Mixed Berry Sparkling Caffeinated Waters appeal to consumers as premium, ready-to-drink caffeinated beverages that are as flavorful as they are functional.
As many consumers are making the switch to sparkling water as an alternative to soda or other sugary drinks, these beverages help to provide all the refreshment with a low-calorie, flavorful twist, plus added benefits from caffeine sourced from coffee beans, ginseng and guarana extract.
Alongside its new Caribou Bou-sted Caffeinated Water, Caribou Coffee also unveiled other fruity Sparkling Caffeinated Beverages in Dragon Fruit & Passion Fruit Orange Guava varieties.
Sparkling Caffeinated Water
Caribou Coffee's Caribou Bou-sted Drinks are Refreshing & Energizing
Trend Themes
1. Caffeinated Sparkling Water - Innovative drinks formulated like soda without the unhealthy additives, providing consumers a refreshing alternative.
2. Functional Beverages - Creating new and unexpected beverage formulations can add value to the functional beverage industry.
3. Energy Drinks - Offering natural energy alternatives can disrupt the traditional energy drink market.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on consumer health trends by creating low-calorie, functional and trendy beverages.
2. Health Industry - The health industry can leverage these caffeine-containing, low-calorie drinks as a healthier alternative to traditional energy drinks.
3. Retail Industry - The retail industry can offer consumers new and different options for staying hydrated and energized on the go.