Sparkle Cut Diamonds is a brand that's disrupting the diamond industry by offering affordable precious stones with optimum sparkle. In fact, the brand claims that its styles "have 50%-100% more sparkle than diamonds costing thousands of dollars more, no matter their size, cut, color or clarity."
The brand sets itself apart with a direct-to-consumer model that simplifies and takes the stress out of the process of purchasing engagement rings and diamond jewelry. Shopping with Sparkle Cut Diamonds provides a highly customizable experience that's service-oriented.
Sparkle Cut Diamonds offers an exclusive diamond cut called The Sparkle Cut, which optimizes the inner light released and prevents beams of light from escaping from the bottom of the diamond to dull its brilliance and amplify its beauty.
Extra-Brilliant Diamond Rings
Sparkle Cut Diamonds are Affordable & Boast 50%-100% More Sparkle
Trend Themes
1. Affordable Sparkle Cut Diamonds - The brand offers affordable diamonds with 50%-100% more sparkle, disrupting the upscale diamond market.
2. Direct-to-consumer Diamond Shopping - The brand's direct-to-consumer model simplifies the process of purchasing diamond jewelry, creating a more convenient and personalized experience.
3. The Sparkle Cut Innovation - The exclusive Sparkle Cut diamond optimizes light reflection and enhances brilliance, presenting an opportunity for disruptive innovation in diamond cutting techniques.
Industry Implications
1. Jewelry Industry - Sparkle Cut Diamonds is shaking up the traditional jewelry industry with their affordable and sparkling diamonds.
2. E-commerce Industry - The brand's direct-to-consumer model is disrupting the e-commerce industry by offering a simplified and highly customizable shopping experience.
3. Diamond Cutting Industry - The Sparkle Cut innovation presents an opportunity for disruptive innovation in the diamond cutting industry by creating a new approach to maximizing brilliance and sparkle.