Base Culture's Sourdough Bread is the newest addition to its product portfolio and it promises to appeal to a wide range of shoppers for its keto, Paleo and gluten-free recipe. Culture's Sourdough Bread is 100% Paleo and 100% Keto Certified and it boasts just six grams of net carbs.
The simple sourdough uses wholesome ingredients like eggs, cashew butter, almond flour, arrowroot flour and apple cider vinegar.
This new release taps into the growing popularity of sourdough bread, as many people have spent the last few years at home perfecting their own recipes made from scratch. Base Culture Founder, Jordann Windschauer, says "Our Paleo and Keto Certified Sourdough Bread is the first-of-its-kind and is made with wholesome, pure Paleo ingredients that capture the irresistible flavor and texture of traditional sourdough, without the hassle of baking it at home."
Free-From Sourdough Slices
Base Culture's Sourdough Bread is Keto, Paleo and Gluten-Free
Trend Themes
1. Paleo Bread Trend - The growing popularity of the paleo diet and niche dietary preferences like gluten-free create an opportunity for companies, like Base Culture, to innovate with new offerings that cater to consumer demands.
2. Alternative Flour Trend - The use of alternative flours like almond and arrowroot flour in bread recipes presents an opportunity for companies to differentiate their products and attract health-conscious consumers who are interested in products that offer nutritional benefits.
3. At-home Baking Trend - The pandemic has sparked an at-home baking trend as consumers look for ways to entertain themselves and connect with others. Companies can leverage this trend by offering baking kits or pre-packaged ingredients for popular recipes.
Industry Implications
1. Baked Goods Industry - The baked goods industry can explore the use of alternative flours and offer products that cater to niche dietary demands like the paleo and keto diets.
2. Health and Wellness Industry - The increase in consumers adopting healthy and niche diets such as paleo and keto presents an opportunity for companies to create and market products that cater to these demands.
3. E-commerce Industry - The at-home baking trend presents an opportunity for e-commerce platforms to market baking kits or pre-packaged ingredients to consumers who want an easier way to enjoy baking without the hassle of shopping in-store.