The Sour Patch Kids Mischief Tycoon Experience was created for users ages 13 and up on Roblox and it invites them into a world that needs rebuilding after being disrupted by the Sour Patch Kids. Inspired by the brand's fruit-flavored sour candies, there are four versions of Mischief Mountain to rebuild and the fans who engage the most will be rewarded with phygital items, including free themed digital fashion items and real-world brand merchandise and candy coupons.
In the Watermelon Blast experience, players must try to level up blast strength through the collection of mischief. Grape Gallery challenges users to put their skills to the test in a slingshot battle and Peach Falls is a place to catch falling peaches and avoid broccoli bombs.