'Somecards' is an online e-card creator that recently unveiled its new endeavor into the world of wine. The e-card brand is know for creating humorous Internet memes about wine and wine drinkers -- making this the perfect new project.
The wine brand, which is titled 'Somewine,' features clever labels inspired by the online memes. All of the labels feature an illustration of a person drinking or sipping a glass of wine. The images are paired with comical phrases that often add a satirical twist.
For example, one of the Somecards wine label reads "This wine goes great with more of this wine." This humorous new range of wines will contain 2013 Californian Chardonnay, Pinot Noir and another red blend. The brand is also ensuring that one percent of all sales is donated to the environmental charity 'For the Planet.'
Meme-Inspired Wine Labels
These 'Somecard' Wine Labels Feature Humorous Memes Created Online
Trend Themes
1. Meme-inspired Wine Labels - Creating wine labels inspired by humorous internet memes presents an opportunity to appeal to younger wine drinkers with a sense of humor.
2. Humorous Internet Memes - Leveraging humorous internet memes in branding and marketing efforts can create a relatable and engaging connection with consumers.
3. Charitable Wine Brands - Aligning wine brands with charitable causes, such as donating a percentage of sales to environmental charities, can enhance brand reputation and appeal to socially-conscious consumers.
Industry Implications
1. Wine - The wine industry can explore the use of humorous branding and meme-inspired labels to tap into younger consumer markets.
2. E-card Creator - E-card creators can expand their product offerings by integrating their humorous memes into new ventures such as wine branding.
3. Environmental Charity - Collaborating with wine brands to create limited edition wines that contribute a portion of sales to environmental charities can provide a unique fundraising opportunity for organizations.