Bark created a new range of soft toys for dogs in collaboration with Costco that were uniquely inspired by items from the warehouse chain’s food court. In the plush dog toy bundle, there's an All-Squeak Hot Dog, Pupperoni Pizza and Soda Pup, as well as a Costco Good Dog Membership Card. All of these soft dog toys are filled with fluff, squeakers and crinkly materials so that dogs will be stimulated.
Pet owners who are also Costco fans will only be able to find this special collaborative dog toy bundle at participating Midwest stores while supplies last. Fortunately for others outside this region, Bark offers plenty of other fun food-themed dog toys that take the shape of beloved snacks, breakfast foods and everything in between.
Food Court-Inspired Dog Toys
Bark's New Soft Toys for Dogs are Based on Costco Food Court Items
Trend Themes
1. Food Court-inspired Dog Toys - Disruptive innovation opportunity: Creating collaborative products between popular food chains and pet toy companies.
2. Unique Soft Dog Toy Bundles - Disruptive innovation opportunity: Designing soft dog toys that are filled with multiple interactive features to keep dogs stimulated.
3. Fun Food-themed Dog Toys - Disruptive innovation opportunity: Developing a wide range of food-themed dog toys in various shapes and sizes for pet owners to choose from.
Industry Implications
1. Pet Toys - Disruptive innovation opportunity: Creating innovative and engaging pet toys that offer unique experiences for pets.
2. Food Chains - Disruptive innovation opportunity: Collaborating with pet toy companies to create exclusive toy lines based on popular food chains.
3. Retail - Disruptive innovation opportunity: Offering exclusive product collaborations in specific regions to attract loyal customers and drive sales.