Kid-Friendly Breakfast Bites

Nutri-Grain Now Offers Miniature Soft-Baked Breakfast Bars

In addition to offering a range of soft-baked bars and breakfast bars, Nutri-Grain is now introducing a trio of soft-baked breakfast bars for kids in bite-sized miniature pieces. Rather than being individually wrapped, the Grapetastic, Awesome Apple and Strawberry Blast mini breakfast bars are sold in shareable 140-calorie pouches that provide eight nourishing grams of whole grains per serving.

The new fruit-filled mini bites from Nutri-Grain are free from artificial flavors and high fructose corn syrup. These snacks can just as easily be enjoyed as an on-the-go breakfast as they can be tucked into lunch boxes for a mid-day school snack. With these snack bars, Kellogg's acknowledges that "kids are the toughest food critics" and these great-tasting bars have the potential to help satisfy even the pickiest of young eaters.
Trend Themes
1. Miniature Soft-baked Breakfast Bars - Opportunity for creating smaller, bite-sized versions of popular breakfast bars for easy, on-the-go snacking.
2. Nourishing Whole Grain Snacks - Room for innovating and producing snacks that provide nourishing whole grains for kids in a convenient format.
3. Kid-friendly, Healthy Snacks - Potential to develop and market nutritious snacks that appeal to kids' taste preferences while also meeting health-related requirements.
Industry Implications
1. Food and Beverage Industry - Opportunity for food companies to create and market kid-friendly breakfast bars that are nutritious, convenient, and appealing to young eaters.
2. Snack Bar Industry - Disruptive innovation potential in the snack bar industry through the introduction of miniature soft-baked breakfast bars tailored specifically for kids.
3. Children's Food Market - Opportunity to tap into the growing demand for healthy and tasty snacks for children by offering mini bites that are free from artificial flavors and high fructose corn syrup.

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