As Prince Harry and Meghan Markle are a driving force behind discouraging single-use plastic, SodaStream took the opportunity to celebrate the couple's upcoming nuptials with a series of limited-edition bottles with festive soda caps.
The special soda bottles are topped with hat-like 3D-printed toppers and will be auctioned off in support of the plastic-free charity Surfers Against Sewage, as chosen by the royal couple as one of their official charities. Each of the hat-shaped soda bottle caps is 100% recyclable and boasts a unique design inspired by looks that have previously been worn by females in the royal family.
Those who are interested in getting their hands on one of the 50 limited-edition SodaStream bottles have the chance to do so online for a limited time ahead of the royal wedding.
Hat-Shaped Soda Caps
SodaSteam Dressed Up Limited-Edition Bottles for the Royal Wedding
Trend Themes
1. Eco-friendly Packaging - The use of eco-friendly materials for soda packaging could disrupt the industry.
2. 3D Printing - The use of 3D printing technology for packaging could lead to personalized and unique designs, disrupting traditional packaging methods.
3. Charitable Collaborations - Collaborations with charities can be a disruptive innovation opportunity for brands to align with socially responsible causes.
Industry Implications
1. Beverage - The beverage industry can leverage eco-friendly packaging and 3D printing to create unique and sustainable products.
2. Packaging - The packaging industry can innovate by exploring eco-friendly materials and 3D printing for customized designs.
3. Charitable Organizations - Charitable organizations can seek collaborations with brands that prioritize sustainability and environmental responsibility.