Social Hour, an American craft canned cocktail brand, has launched three new cocktail expressions, doubling its lineup of creative offerings. The new ready-to-drink beverages include the 'Strawberry Rhubarb Spritz,' the 'Sunkissed Fizz,' and the 'Prizefighter.'
A definite standout, the 'Prizefighter' is one of the first canned whiskey collins to enter the ready-to-drink cocktail market. Delicately combining New York Distilling Co.'s 'Ragtime Rye' with ripe peach and a touch of fernet, this sophisticated cocktail is the perfect option for whiskey fans in search of a bar-quality beverage that they can take on the go.
The 'Prizefighter' comes as Social Hour's second whiskey-based offering, following its popular 'Whiskey Mule.' With two expertly crafted canned whiskey cocktails on offer, the company has certainly embraced this less crowded ready-to-drink category with notable success.
Canned Whiskey Collins Cocktails
Social Hour Launches the 'Prizefighter' and Two Other Beverages
Trend Themes
1. Craft Canned Cocktails - Expanding lineup of creative expressions for on-the-go enjoyment, introducing an opportunity for more cocktail innovation and customization.
2. Canned Whiskey Cocktails - Offering expertly crafted and sophisticated drinks on-the-go, disrupting the traditional whiskey cocktail experience.
3. Ready-to-drink Beverages - Catering to convenience for the modern-day consumer and paving the way for more experimentation and unique flavor combinations in the canned beverage industry.
Industry Implications
1. Alcoholic Beverage - Growing trend in the ready-to-drink cocktail market, providing a new avenue for craft beverage makers and innovation opportunities.
2. Canning Industry - Increased demand for canned cocktails cultivates a new market opportunity for the canning industry, particularly in the premium beverage category.
3. Convenience Store Industry - Ready-to-drink cocktails present an innovative opportunity for convenience stores to offer premium, sophisticated beverage options to their customers on-the-go.