The holiday season has arrived and with it comes the return of Mars' Snickers Trees.
Just as the name suggests, the Snickers Trees take the delicious candy bar combo of Snickers, but serve it up in the form of a festive Christmas tree shape. This means that each one of the tree-shaped milk chocolate candies is filled with caramel, nougat, roasted peanuts, and milk chocolate. Though the Snickers Trees are a returning item, Mars says this year's reformulated version features ""more of the good stuff."
Sold in both a 1.1-ounce Single Size and 2.2-ounce Share Size, the newly reformulated Snickers Trees make for a perfect stocking stuffer, a festive addition to your candy dish, or a cookie alternative for Santa.
Tree-Shaped Candy Bars
Mars is Selling Festive Snickers Trees This Holiday Season
Trend Themes
1. Seasonal Packaging Innovations - The revamped Snickers Trees demonstrate how festive and themed packaging can reinvigorate consumer interest in legacy products.
2. Flavor Enhancements - The reformulation of Snickers Trees to include 'more of the good stuff' exemplifies a trend towards improving product formulations to enhance flavor profiles.
3. Gifting-friendly Sizing - The availability of Snickers Trees in both single and share sizes aligns with the growing trend of product sizing designed for gifting and sharing.
Industry Implications
1. Confectionery - The confectionery industry can leverage festive shapes and enhanced flavors to attract seasonal buyers and boost holiday sales.
2. Retail - Retailers benefit from stocking seasonal and themed products like the Snickers Trees, as these items drive higher engagement during peak holiday shopping periods.
3. Food Packaging - Advancements in festive and themed packaging offer food companies innovative ways to differentiate their products during competitive holiday seasons.