Snacking is continuing to gain popularity with a number of consumers, so the Pasta Bow Tie snack chips are formulated to be a healthier alternative to traditional potato chips. Made using fresh pasta dough, the chips are baked to perfection to provide a satisfying crunch that is much lower in calories than other chip snacks on the market.
The Pasta Bow Tie snack chips come in Meatball Parm, Honey Butter, Creamy Ranch and Smooth Cheddar flavor options to help balance the crunchiness of the chips with a savory flavor.
The branding for the chip snacks sees an image of the actual pasta chip transformed into a bow tie on a person to help take a lighthearted approach to the product within.
Savory Baked Pasta Chips
The Pasta Bow Tie Snack Chips are a Healthier Snack Alternative
Trend Themes
1. Healthier Snack Alternatives - Opportunities for creating healthier versions of popular snack foods, using fresh ingredients and innovative techniques to produce lower calorie options.
2. Savory Snack Innovation - Development of new savory snack products that offer unique flavor combinations and textures, using nontraditional ingredients and production methods.
3. Branding with Humor - Incorporating humorous branding and packaging designs for snack products to create a lighthearted and memorable consumer experience.
Industry Implications
1. Food and Beverage - Innovative food companies can capitalize on the trend of healthier snacking by creating new snack products that are better for consumers and still just as tasty.
2. Agriculture - New opportunities for agricultural companies to produce fresh ingredients specifically for healthier snack options, providing stable and lucrative markets of production.
3. Packaging and Design - Companies in packaging and design can cater to the growing demand for snack products with creative and innovative packaging and branding strategies.