The freshly relaunched Worthy Blendie Bowl introduces plant-based superfood snack bowls in portable, ready-to-eat containers that are filled with nutritionally balanced recipes. Although the superfood bowls are filled with a combination of vegetables, fruits, legumes and seeds, they are offered in treat-inspired flavors like the brownie-inspired Dark Cocoa Cherry, the pina colada-themed Green Tropics and an all-new Vanilla Orange variety that takes cues from nostalgic popsicles.
Inside the 5.7-ounce 150-calorie cups, the brand packs nutrient-dense ingredients like kale, cauliflower, sweet potatoes and broccoli with other nourishing additions to provide eight grams of protein and fiber, as well as two servings of fruits and vegetables in the single-serve portions.
Now that the Worthy Blendie Bowl has embraced a new look, a campaign is being rolled out to remind women to live their lives as their best, most worthy selves.
Superfood Snack Bowls
The Worthy Blendie Bowl Contains Fruits, Seeds, Vegetables and Legumes
Trend Themes
1. Plant-based Snack Bowls - Opportunity for other companies to create nutritionally balanced, plant-based snack bowls in various flavors.
2. Superfood Convenience - Disruptive innovation opportunity for companies to create more on-the-go, ready-to-eat snacks with high nutritional value.
3. Healthy Treat-inspired Snacks - Opportunity for companies to create healthy snacks that are inspired by popular treats, appealing to consumers' taste preferences while also being nutrient-dense.
Industry Implications
1. Healthy Snacks - Companies in this industry can incorporate plant-based, superfood ingredients into their snacks to appeal to health-conscious consumers.
2. Convenience Foods - Companies in this industry can take advantage of the growing demand for quick and easy snacks by offering more on-the-go, ready-to-eat options with high nutritional value.
3. Food Packaging - Opportunity for companies in this industry to create innovative, eco-friendly packaging for plant-based snack bowls that prioritizes sustainability.