Jade Leaf Matcha launched a line of Smoothie Boosters that features functional ingredients to enhance the benefits of a blended beverage. In all, there are five varieties to choose from: Pure Matcha, Matcha Collagen, Matcha Supergreens, Matcha Mushrooms and Matcha Probiotics. At the base of each high-quality product is certified organic Japanese matcha, which is packed with nutrients and antioxidants on its own.
According to Jade Leaf Matcha co-founder Marc St. Raymond, "This product line was first devised when I started experimenting with matcha, adding it to a range of beverages and food. I noticed its mild, grassy flavor paired wonderfully with fruits, nut butters, and plant-based milks.
While Matcha Collagen is beneficial for supporting the development of healthy hair, skin and nails, Matcha Mushrooms is a brain-boosting blend of functional lion’s mane and cordyceps mushrooms.
Matcha-Based Smoothie Boosters
Jade Leaf Matcha's Powders Enrich Blended Drinks with More Benefits
Trend Themes
1. Functional Smoothie Boosters - Jade Leaf Matcha's line of Smoothie Boosters with functional ingredients provide an opportunity for companies to innovate and create enhanced blended beverages.
2. Certified Organic Japanese Matcha - The use of certified organic Japanese matcha as a base ingredient opens up possibilities for disruptive innovations in the matcha industry.
3. Brain-boosting Blends - The Matcha Mushrooms variety, with functional lion's mane and cordyceps mushrooms, presents an opportunity for brain-boosting innovation in the health and wellness industry.
Industry Implications
1. Food and Beverage - The smoothie booster trend offers opportunities for food and beverage companies to create new and unique products that cater to health-conscious consumers.
2. Health and Wellness - The use of functional ingredients in smoothie boosters presents disruptive innovation opportunities for the health and wellness industry to create products that support various health benefits.
3. Organic Products - The focus on certified organic Japanese matcha in the smoothie boosters highlights the potential for disruptive innovation in the organic products industry, where consumers are increasingly seeking natural and sustainable options.