Smashmallow is looking to revitalize the confectionery category with gourmet snackable marshmallows. While marshmallows are nothing new, the sugary sweet cubes are usually enjoyed in hot drinks or baked inside of desserts. Now there is a brand making flavored marshmallow that are specifically designed for snacking.
Smashmallow is new brand from the Sonoma Brand incubator. The Smashmallow range consists of gourmet marshmallows in unexpected flavors such as Cinnamon Churro, Toasted Coconut Pineapple and Root Beer Float. To set the sugary treats apart, the new marshmallows feature a distinctive square shape instead of the classic cylindrical design. The snacks are also lightly sweetened with cane sugar to make them a healthier choice.
The new snacking marshmallows are likely to appeal to those looking for a way to indulge in something sweet without the guilt.
Snackable Marshmallow Squares
'Smashmallow' is a Range of Marshmallows That are Made for Snacking
Trend Themes
1. Gourmet Marshmallows - The trend of gourmet marshmallows offers an opportunity for artisans to create unique and unexpected flavors, catering to consumers seeking a premium snacking experience.
2. Snackable Confections - The trend of snackable confections opens up an opportunity for food companies to develop convenient, on-the-go treats that satisfy consumers' desire for indulgence.
3. Healthier Sweet Snacks - The trend of healthier sweet snacks presents an opportunity for brands to create guilt-free indulgences that can attract health-conscious consumers.
Industry Implications
1. Confectionery - The confectionery industry can explore new possibilities in creating gourmet marshmallows with unique flavors and shapes, targeting consumers who want a more elevated snacking experience.
2. Food and Beverage - The food and beverage industry can capitalize on the trend of snackable confections by introducing convenient and innovative sweet treats that cater to busy, on-the-go consumers.
3. Snack Food - The snack food industry can tap into the trend of healthier sweet snacks by developing snacks made with natural ingredients and reduced sugar to appeal to health-conscious consumers.