Sleep Tight, Get That Bite: A Taco Bell Bedtime Story for Adults was created to bring awareness to Taco Bell's breakfast menu and give consumers a reason to wake up early. For a limited time on October 21st, burrito lovers will be able to claim a free burrito but they will have to do so between the hours of 7-11AM and while supplies last. Free Toasted Breakfast Burritos are up for grabs at Taco Bell restaurants nationwide and these toasty breakfast options feature favorites like eggs, sausages, cheese and hash browns.
Alongside the bedtime story that it created for adults, Taco Bell is also dropping a Breakfast Sleepwear Collection that can be found on the online Taco Shop.
Burrito-Themed Bedtime Stories
Sleep Tight, Get That Bite is a Taco Bell Bedtime Story for Adults
Trend Themes
1. Fast Food Breakfast - There is an opportunity for fast food restaurants to expand their breakfast menu offerings and incorporate creative marketing tactics to increase morning sales.
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3. Unconventional Product Pairings - There is potential to innovate within the food industry by creating unexpected product combinations, such as Taco Bell's burrito-themed bedtime stories and free burrito promotions.
Industry Implications
1. Fast Food - Fast food restaurants can tap into the breakfast market and explore creative marketing tactics to increase sales.
2. Merchandise - Creating food-themed merchandise can be a lucrative side business for companies looking to expand their brand reach.
3. Food and Beverage - The food industry can benefit from exploring unconventional product pairings and promotions to keep consumers engaged and interested in their offerings.