100% plant-based, sustainable squalane skincare brand Biossance recently named Jonathan Van Ness as its first celebrity ambassador, who will play a role in an education initiative this summer. This partnership with the television personality, podcaster, comedian and beauty expert is set to help the brand set a new standard for clean beauty as the norm. According to Biossance, "Jonathan was the obvious choice for Biossance–he is personable, has an approachable style to beauty expertise, and has a true passion for sustainability." Already, Jonathan Van Ness has named the brand's 100% Squalane Oil as his must-have product.
Jonathan Van Ness of Queer Eye was recently also named Essie’s first male ambassador. Like Biossance and Essie, a growing number of beauty brands are welcoming male ambassadors to be the face of their products.
Male Skincare Ambassadors
Jonathan Van Ness is the Face of Biossance's Squalane Skincare
Trend Themes
1. Male Skincare Ambassadors - Brands are increasingly appointing male ambassadors to represent their skincare products.
2. Clean Beauty as the Norm - The partnership between Biossance and Jonathan Van Ness aims to set a new standard for clean beauty.
3. Sustainable Skincare - Biossance's commitment to sustainability aligns with the growing consumer demand for eco-friendly skincare products.
Industry Implications
1. Beauty - The beauty industry is witnessing a shift towards inclusivity with the introduction of male ambassadors.
2. Personal Care - The demand for clean beauty products is transforming the personal care industry.
3. Sustainable Products - The sustainable skincare trend presents a disruptive opportunity for companies in the eco-friendly products sector.