Consumers have come to know coconut water as a super hydrating beverage and One Love Organics is now using this ingredient in its newest "dream cream" called 'Skin Dew.'
The Skin Dew Coconut Water Cream was created in response to consumer demand for a skincare product that is lightweight, highly moisturizing, quick-absorbing and layers well with other products. Other important traits that are important to One Love Organics consumers are cruelty-free, small-batch, organic, natural and free from synthetic fragrances. The all-new Skin Dew satisfies all these requirements and more, tackling everything from fine lines to lackluster skin and dehydration.
As well as taking care to consume pure food products, many people are now looking for personal care items made with food-grade ingredients.
Coconut Water Creams
One Love Organics' 'Skin Dew' is Made with Ultra-Hydrating Coconut Water
Trend Themes
1. Coconut Water Skincare - The use of coconut water in skincare products presents a disruptive innovation opportunity to create lightweight, highly moisturizing creams that address various skincare concerns.
2. Hydrating Creams - The rising demand for lightweight, quick-absorbing creams that provide intense hydration opens up opportunities for disruptive innovation in the skincare industry.
3. Food-grade Personal Care - The growing trend of consumers seeking personal care items made with food-grade ingredients creates disruptive innovation opportunities for creating all-natural, organic skincare products.
Industry Implications
1. Skincare Products - The skincare industry can capitalize on the trend of using coconut water in creams to develop innovative products that cater to consumers' desire for lightweight, moisturizing skincare solutions.
2. Natural and Organic Cosmetics - The natural and organic cosmetics industry can leverage the demand for food-grade ingredients in personal care items to create disruptive skincare products that meet consumer preferences for purity and naturalness.
3. Cruelty-free Beauty - The cruelty-free beauty industry can explore the use of coconut water in their skincare offerings, providing consumers with innovative, animal-friendly alternatives that deliver hydration and address skincare concerns.