The newly launched Six Flags membership rewards program is a loyalty system that is exclusive to its members, reserving the service to only its most loyal guests. The rewards program allows members to earn points that can be redeemed to get free foods, park passes, souvenirs, and special experiences every time they visit, go on rides, attend a show, or purchase items. Additional ways to earn more points include partaking in ongoing contests, taking surveys, and reading the park's newsletters.
Six Flags Vice President of Insights and Interactive Marketing Mark Kupferman states that "we created the most value-packed Membership rewards program in the industry — bar none. We surveyed thousands of our Members who told us they wanted more unique benefits." This program is available for the park's 'Gold Plus,' 'Platinum,' 'Diamond,' and 'Diamond Elite' members only.
Entertainment Park Loyalty Perks
The Six Flags Membership Rewards Program Follows a Point System
Trend Themes
1. Membership Rewards Programs - Disruptive innovation opportunity: Explore the development of personalized reward systems that cater exclusively to loyal customers, offering unique benefits and experiences.
2. Point-based Loyalty Systems - Disruptive innovation opportunity: Develop point-based loyalty systems that allow customers to accumulate points through various activities and redeem them for exclusive perks and experiences.
3. Enhancing Customer Satisfaction - Disruptive innovation opportunity: Introduce programs that focus on enhancing customer satisfaction by providing value-packed benefits and listening to their feedback for continuous improvement.
Industry Implications
1. Amusement Parks - Disruptive innovation opportunity: Implement loyalty programs in amusement parks to foster customer loyalty and encourage repeat visits by offering exclusive rewards and experiences.
2. Entertainment - Disruptive innovation opportunity: Incorporate point-based loyalty systems in the entertainment industry to engage and incentivize customers, boosting customer loyalty and overall revenue.
3. Market Research - Disruptive innovation opportunity: Leverage market research techniques to gather customer feedback and insights, informing the development of personalized loyalty rewards programs that meet customer needs and preferences.