Six Barrel Soda Co. is a New Zealand-based beverage brand specializing in craft sodas that are elegantly packaged. Fusing vintage and modern visual details, the branding for these soda bottles consists of stark white labels that are and bright typography.
Each glass bottles boasts a white label and block letter logo that is accented with a matching geometric element. For example, the brand's plain soda water is branded using white and blue graphics, while its lemonade flavor boasts a citrus-themed yellow color scheme.
Embracing simplistic design details, Six Barrel Soda Co. reinvents vintage soda packaging for a new generation. Fusing retro and contemporary elements, the brand's visual identity is clean and elegant -- appealing to design-conscious Millennial consumers seeking beverages that are as Instagrammable as they are tasty.
Chromatic Soda Branding
Six Barrel Soda Co. Offers Artisanal Beverages With Vibrant Labels
Trend Themes
1. Craft Soda Branding - Opportunity for brands to create artisanal sodas with visually appealing packaging, combining vintage and modern elements.
2. Simplistic Design Revival - Embracing minimalist design for vintage-inspired packaging that appeals to modern consumers who appreciate clean aesthetics.
3. Instagrammable Beverages - Creating visually stunning products that are highly shareable on social media platforms, appealing to design-conscious consumers.
Industry Implications
1. Beverage - Craft soda brands can disrupt the beverage industry by offering unique and visually appealing products that cater to design-conscious consumers.
2. Packaging - Opportunity for packaging industry to develop visually appealing designs that combine retro and modern elements for craft soda brands.
3. Hospitality - Hotels, restaurants, and bars can attract design-conscious consumers by offering craft sodas with visually appealing packaging that are highly shareable on social media.