Belgian Boys is supporting what it calls "reasonable indulgence" with the launch of its newest single-serve treats, which are all individually wrapped and make it easy to enjoy a portion-controlled sweet snack on the go. The newest products from the brand include cookie-themed varieties like Belgian Chocolate Cookie Bars and Cookie Tarts in Raspberry Cookie and Chocolate Caramel varieties, as well as Almond Butter Cakes.
At a time when many people are looking to avoid sugar and sometimes even butter in favor of plant-based alternatives, Belgian Boys is making its products with real sugar and butter, yet packages them in a way that encourages consumers to enjoy the real ingredients in a mindful way.
Individually Wrapped Cookie Tarts
These Single-Serve Treats Support "Reasonable Indulgence"
Trend Themes
1. Reasonable Indulgence - Opportunity for creating single-serve treats that support portion-controlled indulgence.
2. Portion-controlled Snacks - Opportunity to develop individually wrapped snacks for on-the-go consumption.
3. Mindful Packaging - Opportunity to package products in a way that encourages mindful enjoyment of real ingredients.
Industry Implications
1. Food and Beverage - Opportunity for innovation in creating single-serve snacks with real ingredients and portion-controlled sizes.
2. Convenience Stores - Opportunity for convenience stores to offer a variety of individually wrapped sweet snacks for customers seeking portion-controlled indulgence.
3. Packaging - Opportunity for package designers to create packaging that promotes mindful consumption of food products.