Swoon is a zero-sugar simple syrup that's made with antioxidant-rich monk fruit, offering an alternative to traditional simple syrups prepared with sugar and water. In a variety of cocktails and beverages, the liquid sugar alternative also has the potential to replace honey or agave—a teaspoon of Swoon provides roughly the same amount of sweetness as a sugar packet.
Although some sugar alternatives have a bitter aftertaste, Swoon was developed with the guidance to nutritionists, bartenders and baristas to develop a smooth, enjoyable flavor profile. As well as being ideal for replacing simple syrup in mixed drinks, Swoon also has the potential to be added to lemonades, juices, iced and hot tea or coffee.
While many people are making the switch to no- and low-sugar drinks, they are also looking for other products to support their desire to consume less sugar in general.
Zero-Sugar Simple Syrups
Swoon is a Liquid Sugar Substitute Prepared with Monk Fruit
Trend Themes
1. Zero-sugar Simple Syrup - Alternative to traditional simple syrups with zero sugar offers huge opportunity for the beverage industry to innovate new products.
2. Monk Fruit Sugar Alternative - Emerging trend suggests a potential opportunity for manufacturers to invest in the production of monk fruit sweeteners.
3. No/low Sugar Products - Growing consumer demand for no/low sugar products is an opportunity for businesses to explore new ways to create low or no sugar alternatives.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the zero-sugar simple syrup trend to create healthier products that support the needs of consumers.
2. Natural Sweetener Industry - Emerging demand for monk fruit sweeteners suggests a growth opportunity for manufacturers to create natural, low-calorie sweeteners.
3. Fitness Industry - The trend of no/low sugar products and consumers' desire to consume healthier products can be leveraged by the fitness industry to create healthier drink options.