Inspired by The Pioneer Woman's simple, homestyle recipes, Purina collaborated with Ree Drummond—the creator of The Pioneer Woman website, cookbook author and Food Network star—on a series of simple dog treats. The Pioneer Woman Dog Treats take cues from the real recipes that Drummond prepares on her family ranch.
Dog owners will find three types of high-quality treats in the new line, including: Crunchy, Meaty and Chews. As many health-conscious pet parents are now seeking out human-quality food for their animals, they will be pleased to find The Pioneer Woman Dog Treats in varieties that feel familiar like Bacon, Maple & Apple Recipe Waffles, Chicken Parmesan Recipe Bites and Beef & Brisket Recipe BBQ-Style Cuts.
Homestyle Dog Treats
Purina and The Pioneer Woman Created a Line of Simple Dog Treats
Trend Themes
1. Homestyle Pet Food - There is an opportunity to create more pet food options that are inspired by simple, homestyle recipes.
2. Human-grade Pet Food - There is an opportunity to create more pet food options that are made with high-quality, human-grade ingredients.
3. Celebrity Chef Pet Products - There is an opportunity to collaborate with celebrity chefs to create more pet products that appeal to pet owners who appreciate gourmet cooking.
Industry Implications
1. Pet Food - Pet food companies can innovate by incorporating high-quality, simple, and homestyle ingredients inspired by celebrity chefs.
2. Pet Treats - Pet treat companies can innovate by developing more high-quality treats made with human-grade ingredients that are reminiscent of traditional human recipes.
3. Pet Product Development - Companies that develop pet products can create new opportunities to appeal to pet owners by partnering with celebrity chefs to create homestyle-inspired products.