Elle Canada and retailer Hudson's Bay teamed up for the 'Shop Your Mood' campaign, made up of five shoppable videos that features apparel and accessories from the Bay.
The videos make use of wireWax and Viewa technology, so that throughout the course of a video, when a shoppable item appears on screen, so does a clickable bubble. When this bubble is pressed, it immediately calls up an image of the item, as well as some basic product information, price and a link where the item can be purchased. As well as being able to shop instantly from videos, this technology will also help the magazine bridge the gap between digital and print content. With a phone or tablet, now consumers can scan items they're interested in, making it easy to shop with just the click of a button.
Shoppable Video Campaigns
Elle Canada's Shop Your Mood Campaign Makes It Easy to Buy from the Bay
Trend Themes
1. Shoppable Videos - The integration of interactive elements in videos to enable viewers to shop directly from the content.
2. Augmented Reality Shopping - The use of augmented reality technology to overlay clickable bubbles on products in videos, allowing viewers to instantly access product information and make purchases.
3. Seamless Omni-channel Experience - The seamless integration of digital and print content through technology, enhancing the overall shopping experience for consumers.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage shoppable video campaigns to make their products easily accessible and boost online sales.
2. Magazine Publishing - Magazine publishers can utilize shoppable video technology to connect their print content with digital platforms, providing additional value to their readers and advertisers.
3. E-commerce Platforms - E-commerce platforms can incorporate augmented reality and shoppable video features to enhance user engagement and drive conversion rates.