In association with the Berkeley in Knightsbridge, London, Jimmy Choo's latest collection will really be something that you can sink your teeth into—because his latest footwear collection is being recreated in the form of colorful shoe-shaped cookies.
Working with the team of pastry chefs at Berkeley, the 'Pret-a-Portea Jimmy Choo Collection' will feature cakes, cookies and other pastries that pay tribute to the designer's impeccable taste in footwear. The collection of edibles will be debuted for a week at the Berkeley's Caramel Room this October from the 13th to the 19th, and for $68 per person, it's a super affordable way to get your hands on a pair of Jimmy Choos, even if it only happens to be just in the shape of a cookie.
Cookie Footwear Collections
The Edible Jimmy Choo Collection Includes Shoe-Shaped Cookies
Trend Themes
1. Edible Fashion - Creating edible versions of high-end fashion products to attract food and fashion enthusiasts alike.
2. Collaborative Experiences - Partnering with other industries, like pastry chefs, to offer unique experiences for customers.
3. Affordable Luxury - Making luxury brands more accessible by offering lower-priced, novelty items like edible versions of their products.
Industry Implications
1. Fashion - Creating edible versions of high-end fashion products can be a unique marketing strategy for luxury brands.
2. Hospitality - Partnering with fashion designers to offer unique experiences and limited edition products can boost revenue for hotels and restaurants.
3. Food and Beverage - Collaborating with luxury brands to create edible versions of their products can attract food and fashion enthusiasts and provide a unique marketing opportunity for food and beverage companies as well.