Shock Advertising? That's not a surprise for Virgin Mobile.

There's nothing wrong with holiday wrapping paper that shows horny angels kissing and fondling one another. Unless you're Virgin Mobile Canada, and you're handing it out to children at movie theaters. All you get then is angry parents muttering things like, “Somebody had to have their head screwed on wrong to put out a promo like that at a family theatre.”

Implications - Some companies like to take a controversial approach in order to really grab people's attention. While it may not be effective with the older crowd, it certainly sits well with the younger generation who are looking for something more alternative and dangerous. Companies targeting youth will continue to adapt shock advertising as a way to attract young rebels.