Swiss Miss is a comfort drink company and it has joined forces with Hotel Tango Distillery to create the ’Shmallow whiskey.' It is a toasted marshmallow libation that brings a familiar sense of sweetness to the palette. The distillery is veteran-owned and it adds depth to the finely crafted bourbon drink.
It has 30% ABV which fuses a touch of indulgence and sophistication. The whiskey also elevates some notes of chocolate and toasted marshmallows that are perfect with a smokey undertone. In terms of the branding aesthetic, the creative agency Young & Laramore has created a unique style with a vintage flair; the team ensured to merge both of the contributing brands' aesthetics including the Hotel Tango cat mascot.
Toasted Marshmallow Whiskeys
Swiss Miss and Hotel Tango Distillery Concoct the ’Shmallow Whiskey
Trend Themes
1. Dessert-inspired Alcoholic Beverages - Alcoholic beverages inspired by familiar desserts like the toasted marshmallow whiskey combine comfort flavors with adult indulgence.
2. Veteran-owned Craft Distilleries - Craft distilleries owned by veterans, like Hotel Tango, are gaining attention for their blend of quality craftsmanship and unique brand stories.
3. Collaborative Brand Creations - Collaborations between comfort food brands and beverage makers, such as Swiss Miss and Hotel Tango, are creating unique products that appeal to niche markets.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry is seeing a rise in the popularity of unique flavor combinations and ingredients.
2. Comfort Foods - Comfort food brands are expanding their product offerings into new markets by collaborating with other companies.
3. Branding and Design - Innovative branding and design are crucial in differentiating new products in a crowded market, as seen in the vintage flair of the ’Shmallow whiskey.