The SheaMoisture Red Palm Oil & Cocoa Butter Collection has been unveiled by the brand as a new lineup of products that are infused with a series of ingredients to support hair's natural balance.
The products are all focuses on preventing shrinkage that can occur when hair is washed to ensure that it always looks and feels as healthy as possible. The collection of hair care products also works to help detangle, moisturize, define and lengthen your locks, while also blocking out humidity.
The SheaMoisture Red Palm Oil & Cocoa Butter Collection is packed with vitamins thanks to the various oils within and is set to launch in 2018 at Sally Beauty Supple stores across the country.
Shrinkage-Preventing Hair Products
The SheaMoisture Red Palm Oil & Cocoa Butter Collection is Rich
Trend Themes
1. Preventing Shrinkage - Disruptive innovation opportunity: Develop hair care products that focus on preventing shrinkage to ensure healthy-looking and feeling hair after washing.
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3. Defining and Lengthening - Disruptive innovation opportunity: Introduce hair care products that define and lengthen locks, offering solutions for styling and hair growth.
Industry Implications
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2. Beauty Retail - Disruptive innovation opportunity: Within the beauty retail industry, offer exclusive hair care product collections, featuring innovative formulas that cater to specific hair concerns and can be sold through specialty stores like Sally Beauty Supply.
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