Shaving skincare products are essential for a man's grooming regiment and Shea Moisture contributes to the market with an all-natural affordable collection that encompasses luxurious ingredients for superior experiences. The company's men's line was launched in 2017 and provides the consumer with products that take care of beards, hair, and skin.
The company's shaving skincare collection emphasizes specific ingredients like African Black Soap and Shea Butter. Most of the offerings are multipurpose which appeals to the male consumer as they don't have to purchase an ungodly amount of products. The line-up includes creams that condition, clean, moisturize and protect the skin, ultimately reducing the risk of nicks and razor burns during shaving. Additionally, the company's utility soap bar can be used for cleansing the face and the body, as well as moisturizing during grooming.
Premium Shaving Skincare Collections
Shea Moisture Has Luxurious and Multifunctional Properties
Trend Themes
1. Multipurpose Shaving Skincare - The trend of multipurpose shaving skincare products allows for a streamlined grooming routine and appeals to male consumers.
2. Luxurious Ingredients - The trend of using luxurious ingredients in shaving skincare products creates a premium and superior grooming experience.
3. Natural and Affordable Collections - The trend of offering all-natural and affordable shaving skincare collections meets the demand for eco-friendly and budget-friendly products.
Industry Implications
1. Men's Grooming - The men's grooming industry has an opportunity to develop and market multipurpose shaving skincare products that cater to the needs of male consumers.
2. Skincare - The skincare industry can leverage the trend of using luxurious ingredients in shaving skincare products to target consumers looking for a premium grooming experience.
3. Natural Beauty - The natural beauty industry can capitalize on the trend of offering all-natural and affordable shaving skincare collections to meet the demand for eco-friendly and budget-friendly products.