Shaun White, a superstar snowboarder and Global Brand Ambassador for KRAVE Jerky, has announced the launch of an all-new 100% grass-fed beef jerky flavor: Spicy Sesame Ginger Beef Jerky. According to Shaun, the flavor was inspired by his Olympic experience and his unwavering taste for adventure.
Shaun worked closely with KRAVE's expert culinary team to create the new flavor, which delicately balances "better-for-you and better-tasting with 100% grass-fed beef and high-quality ingredients." In addition, the new jerky boasts an impressive 9 grams of protein per serving and is made with no artificial ingredients, making it a high-quality snack for athletes like Shaun.
"With the upcoming Winter Olympics, I made sure this jerky – like the rest of KRAVE’s lineup – would fit perfectly into my lifestyle, whether I’m training for a competition, on the slopes or on-the-go, traveling," said Shaun in a recent press release.
Olympian-Backed Beef Jerky
Shaun White Unveils His Limited Edition KRAVE Jerky Flavor
Trend Themes
1. Grass-fed Jerky - The trend towards grass-fed, sustainably sourced jerky presents an opportunity for companies and entrepreneurs to create or enhance products that appeal to health-conscious and eco-friendly consumers.
2. Athlete-endorsed Snacks - As more athletes like Shaun White endorse healthy snacks, there is an opportunity for new products and collaborations between health-focused snack companies and famous athletes to emerge.
3. Better-for-you Ingredients - As consumers become more health-conscious, there is a growing trend towards snacks made with high-quality, natural, and minimally processed ingredients, creating an opportunity for companies to innovate new snack products and revitalizing older brands.
Industry Implications
1. Snack Food Industry - The snack food industry can capitalize on these trends by developing and marketing new and existing products that feature grass-fed beef, athlete endorsements, and better-for-you ingredients.
2. Athletic Apparel Industry - The athletic apparel industry can tap into the athlete endorsement trend by partnering with health-focused snack companies to produce and promote nutritious snacks that are marketed alongside athletic gear.
3. Organic Food Industry - As consumers continue to seek out natural, organic, and more sustainably sourced foods the organic food industry can position itself to capitalize on the grass-fed and sustainably sourced jerky trend by developing products that appeal to health and environmentally conscious consumers.