With the highly-anticipated Shark Week Discovery program right around the corner, Dunkin' Donuts released a special edition 'Shark Bite' donut and a social campaign to go with it. The donut brand wants to see selfies uploaded with the #DDSharkWeek tag, featuring people taking a bite of their favorite breakfast item.
With people chomping down on donuts, this is a pretty clever way to see which ones are most loved, as well as a great way to get in on the fun of Shark Week and have it spread online. Participants have the chance to get their photos featured on a billboard in Times Square, as well as a Shark Week prize pack and gift cards to Dunkin' Donuts.
Donut-Devouring Campaigns
Dunkin' Donuts' Shark Week Discovery Campaign Wants Selfies with Donuts
Trend Themes
1. Shark Week Marketing - Companies can take advantage of popular events or TV programs to create limited edition products and campaigns that boost brand engagement.
2. Selfie Campaigns - Encouraging customers to take selfies with products can increase brand awareness and social media presence.
3. Foodie Social Media - Food brands can use social media to interact with customers and create buzz around limited time products or promotions.
Industry Implications
1. Food and Beverage - Food and beverage companies can use social media to launch time-limited products or campaigns based on popular events or TV programs.
2. Marketing and Advertising - Marketing and advertising firms can help businesses create and promote targeted campaigns using popular events or social media trends.
3. Social Media and Influencer Marketing - As customers increasingly interact with brands on social media, companies can work with influencers to create and promote products or campaigns that engage their audience.