The Shake Baby Shake canned cocktails have been launched by Global Brands in the UK as a libation option for consumers that's convenient and flavorful.
The premixed cocktail comes in 250ml cans and feature a 4% ABV that makes them a low-alcohol alternative to certain freshly mixed cocktails. The product comes in two flavor options including Raspberry Mojito and Passion Fruit Martini, which are both set to retail at a cost of £1.80 each and in packs of four for £5.
The Shake Baby Shake canned cocktails speak to the dominance that the canned format libations are maintaining in the UK with a 64% category volume at the time of publication. The product launch is being supported with an influencer marketing campaign through Instagram as well as with the hashtag #shakeitup.
Prepackaged Cocktail Alternative Drinks
The Shake Baby Shake Canned Cocktails are Flavorful
Trend Themes
1. Canned Cocktail Alternatives - Prepackaged cocktails in cans have emerged as a low-alcohol alternative to freshly mixed cocktails.
2. Convenient Cocktail Options - The popularity of canned cocktails shows the demand for convenient, ready-to-drink cocktail options.
3. Influencer Marketing for Alcoholic Beverages - The Shake Baby Shake canned cocktails are marketed with an influencer marketing campaign through Instagram, highlighting the effectiveness of social media marketing for alcoholic beverages.
Industry Implications
1. Alcoholic Beverage Industry - The rise of canned cocktails represents an opportunity for the alcoholic beverage industry to explore new, convenient product formats.
2. Packaging Industry - The success of canned cocktails could lead to an increased demand in packaging options for pre-made cocktails.
3. Influencer Marketing Industry - The use of influencer marketing for alcoholic beverages represents an opportunity for the marketing industry to develop effective strategies for promoting such products.