Sex in advertising is nothing new and Axe brand spray for men is at the forefront. Their latest advertising campaign features a man in a suggestively sexual towel. Hopefully, I don't have to spell it out for you. Just enjoy. I want one of these!
Implications - In this day and age, sex sells just as well as it always has; however, using it on the masses means that there has to be a certain level of censorship or moderation to be followed. Like the Axe towel, no actual sexual act or racy image is being displayed. Sex is simply alluded to, making the piece a bit more friendly and playfully mysterious.
Fake Sexy
The Axe Towel
Trend Themes
1. Sexual Allusion in Advertising - There is an opportunity for brands to use subtly suggestive imagery to spark curiosity and create a playful, mysterious appeal.
2. Moderation in Sexual Advertising - Brands can explore the use of censorship or moderation to allude to sexuality without overtly displaying explicit content, catering to a wider audience.
3. Sex as a Marketing Tool - Using sex as a marketing strategy continues to be effective, and brands can find ways to incorporate sexual elements in their advertising campaigns.
Industry Implications
1. Cosmetics and Fragrances - Cosmetic and fragrance brands can consider using subtle sexual allusions in their advertisements to intrigue and captivate their target audience.
2. Apparel and Fashion - Fashion brands have an opportunity to create intriguing marketing campaigns using moderation and allusion to sexuality to generate interest in their products.
3. Marketing and Advertising - In the marketing and advertising industry, there is a space for exploring the effectiveness of using sex as a marketing tool and finding innovative ways to incorporate it in campaigns.