Serrano Chili-Flavored Burgers

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The Counter Custom Burgers Has a New Serrano Burger

The Counter Custom Burgers is bringing the heat this month with the debut of its new Serrano Burger.

Just as the name suggests, the new Serrano Burger is a fiery creation inspired by the heat and flavor of serrano peppers. The burger starts with an all-natural Angus beef patty topped with cheddar cheese, red onion, smoked Gouda cheese, bacon, serrano pepper, and onion mix. The whole thing is served on a fluffy brioche bun appeared with a deep-fried serrano pepper and served with a side of serrano chili aioli.

To pair with the new burger, The Counter is also offering two new beverage options: Ruffino Pinot Grigio and Modelo Especial. The Ruffino Pinot Grigio is a medium-bodied, elegant white wine, while Modelo Especial is a Mexican lager with an orange blossom honey aroma.
Trend Themes
1. Fiery Food Offerings - There is an opportunity for fast casual restaurants to introduce more spicy and flavor-forward menu items to attract customers who crave bold flavors.
2. Limited-time Offerings - Limited-time offerings can create buzz and excitement for restaurants and increase sales by offering customers new and unique items to try.
3. Beer and Wine Pairings - Combining menu items with specific beer and wine offerings can elevate the dining experience for customers and lead to increased sales from more high-end drink options.
Industry Implications
1. Fast Casual Restaurants - Fast casual restaurants can capitalize on the trend of spicy and flavorful foods by adding unique, bold items to their menus.
2. Restaurant Marketing - Marketing departments for restaurants can use limited-time offerings to create buzz and increase sales for new menu items.
3. Alcohol Retailers - Alcohol retailers can partner with restaurants to offer specific beer and wine pairings, creating a new market for their products and increasing sales in higher-end drink options.

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