Dandylion is a new brand within the dog grooming category that creates products like sensitive dog shampoos with clean ingredients, human personal care standards and aesthetic packaging that's designed to be displayed. The ultra-gentle formulas are fragrance-free and mindfully made without sulfates, drying alcohols, artificial fragrances and dyes and essential oils.
Dandylion was created to provide support for dogs with itchy skin issues and as founder Carolyn Chen says, "There has been a recent movement in the human personal care and beauty space towards formulating with better-for-you ingredients; however, the same level of care has not been devoted to developing better dog grooming products."
The brand is introducing itself to the market with solutions like the aloe-cucumber Soothe Gentle Cleansing Dog Shampoo and the Nourish Gentle Hydrating Dog Conditioner.
Sensitive Dog Shampoos
Dandylion's Clean Pet Care Products Soothe Itchy Skin
Trend Themes
1. Sensitive Pet Grooming - The movement towards better-for-you ingredients in personal care extends to pet grooming products, creating opportunities for mindful, ultra-gentle solutions for pets with skin issues.
2. Clean Pet Care - The use of clean, natural ingredients and aesthetic packaging in pet care products offers disruptive innovation opportunities for brands looking to tap into the growing consumer demand for transparency and mindfulness in every aspect of their lives.
3. Fragrance-free Formulas - Fragrance-free formulas offer disruptive innovation opportunities in the pet care industry, providing an alternative for pet owners who are looking for gentle, yet effective products without artificial fragrances and harmful chemicals.
Industry Implications
1. Pet Care - The pet care industry can tap into the growing trend of sensitive pet grooming and clean, natural ingredients to develop innovative, human-level products for pets who need specific skin and coat care.
2. Personal Care - With the movement towards better-for-you ingredients in personal care products, the personal care industry has an opportunity to expand its offerings to pets, developing ultra-gentle and mindful solutions for pets with sensitive skin.
3. Natural Products - The use of clean, natural ingredients in pet care products presents a disruptive innovation opportunity in the natural products industry, tapping into the growing demand for transparency and sustainability in everyday products.