Most people avoid talking about death as much as possible, but the people behind MySendOff.com are not most people. Mysendoff.com is a social networking site which looks to encourage people to plan their sendoff wishes prior to kicking the proverbial bucket and assuming room temperature. In fact, they're so behind the importance of planning one's sendoff wishes that their site is composed of a plethora of articles relating to death, dying and the funeral industry.
You might think it to be simply a blog site, but it doesn't end there. Amongst the multitude of articles ranging from celebrity deaths, to the legalities of funerals, MySendOff also gives members an opportunity to fill out their very own sendoff wish list and further send it to six family members and friends known as cyber pallbearers.
Pre-Perish Request Sites
MySendOff is a Rather Unconventional Take on Social Networking
Trend Themes
1. Pre-perish Request - Opportunity for businesses to create platforms and tools that allow individuals to plan and communicate their end-of-life wishes.
2. Social Networking for Death Planning - Potential for social networking platforms specifically designed for individuals to plan and share information about their funeral preferences and end-of-life wishes.
3. Digital End-of-life Support - Emergence of online services and tools that provide support and resources for individuals and their families when planning for death and funerals.
Industry Implications
1. Funeral Services - Disruptive innovation opportunity for funeral service providers to offer digital platforms and services that help individuals plan their sendoff wishes and coordinate with family members and friends.
2. Social Networking - Scope for social networking companies to create specialized platforms catering to individuals who want to discuss and plan their end-of-life wishes with others.
3. Technology and Software Development - Opportunity for software developers to create innovative tools and applications that assist individuals in documenting and sharing their end-of-life wishes and funeral preferences.