Hit Send is a High-Risk Card Game Based on Messaging Contacts
Laura McQuarrie — November 28, 2023 — Life-Stages
References: hit-send & toyworldmag
Hit Send is a new card game created for Gen Z by the Sidemen and it asks players “How far would you go to win a card game?”
The Sidemen, made up of JJ (KSI), Harry (Wroetoshaw), Simon (Miniminter), Vik (Vikkstar123), Josh (Zerkaa), Ethan Payne (Behzinga) and Tobi Brown (TBJZL,) collaborated to create their first-ever game and it's based entirely on texting. Players are challenged to send messages to random contacts on their phones.
Players win points by sending messages picked by their friends, ranging from "I love you" to "Think my mom is having an affair with your dad." Recipients are chosen by a random contact generator and this chaotic game makes for entertaining time spent with friends and riveting social media content alike.
The Sidemen, made up of JJ (KSI), Harry (Wroetoshaw), Simon (Miniminter), Vik (Vikkstar123), Josh (Zerkaa), Ethan Payne (Behzinga) and Tobi Brown (TBJZL,) collaborated to create their first-ever game and it's based entirely on texting. Players are challenged to send messages to random contacts on their phones.
Players win points by sending messages picked by their friends, ranging from "I love you" to "Think my mom is having an affair with your dad." Recipients are chosen by a random contact generator and this chaotic game makes for entertaining time spent with friends and riveting social media content alike.
Trend Themes
1. Digital Card Games - The rise of Hit Send highlights the growing popularity of digital card games among Gen Z, signaling potential for innovation in this market.
2. Gamified Messaging - Hit Send's unique gameplay combining messaging and card games demonstrates the potential for gamified messaging experiences to captivate younger audiences.
3. Unconventional Social Media Content - The creation of Hit Send showcases the demand for unconventional and humorous social media content that can engage a broader audience.
Industry Implications
1. Game Development - The success of Hit Send suggests opportunities for game developers to explore the creation of innovative and engaging card games for the digital age.
2. Mobile Apps - The integration of messaging and gaming in Hit Send presents possibilities for mobile app developers to create unique interactive experiences.
3. Influencer Marketing - Hit Send's collaboration between the Sidemen and their large online following highlights the potential for influencer marketing campaigns to drive interest and sales for new product launches.
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