Seed to Surf is a Canadian startup that uses whole vegetables like enoki mushrooms and celery root to create plant-based tinned fish alternatives. The startup is on a mission to reimagine the seafood experience and as co-founder Alexandra Bergquist said, "We noticed a huge gap in the market for plant-based products that celebrated themselves as vegetables, rather than trying to get as close as possible to the meat products they were trying to imitate."
Tinned fish has been gaining popularity due to its convenience, long shelf life, and nutritional benefits. At the same time, many consumers are searching for plant-based alternatives to provide not only the nutritional benefits they are looking for, but also a positive impact on the environment.
Plant-Based Tinned Fish
Seed to Surf is Sustainably Reimagining the Seafood Experience
Trend Themes
1. Plant-based Seafood Alternatives - Seed to Surf is leading the way in creating plant-based tinned fish alternatives, tapping into the growing demand for sustainable and ethical seafood products.
2. Whole Vegetable-based Meat Alternatives - Seed to Surf's innovative use of whole vegetables such as enoki mushrooms and celery root to create tinned fish alternatives presents an opportunity for disruption in the plant-based meat industry.
3. Sustainable Canned Food - Seed to Surf's focus on sustainability in their plant-based tinned fish products points to a trend of consumers seeking environmentally conscious options in the canned food industry.
Industry Implications
1. Seafood - Seed to Surf's plant-based tinned fish alternatives represent a disruptive innovation opportunity in the seafood industry by providing a more sustainable and ethical option for environmentally conscious consumers.
2. Plant-based Meat - Seed to Surf's innovative use of whole vegetables in their plant-based tinned fish products presents an opportunity for disruption in the plant-based meat industry by exploring new and creative ways to create meat alternatives.
3. Canned Food - Seed to Surf's focus on sustainability in their plant-based tinned fish products highlights a growing trend in the canned food industry for more environmentally friendly options, and presents an opportunity for disruption in the market.