The taste of licorice is notoriously divisive, with some loving its bold, herbal notes and others finding it overpowering, but BonBon took it a step further by crafting a salty black licorice candy, appealing to adventurous palates—and the millions of people captivated by Swedish candy content on TikTok.
"It took us six years to develop this special black licorice candy to welcome new licorice eaters and satisfy lifelong licorice lovers worldwide," said BonBon's three founders Selim Adira, Robert Persson and Leonard Schaltz. BonBon's Salty Licorice Twists pay homage to the cultural heritage of BonBon's three Swedish founders and the sophisticated palates of Swedes.
The vegan-friendly Salty Licorice Twists by BonBon are made with a handful of simple ingredients, including a base of black syrup and plant-based carnauba wax.
Salty Licorice Twists
BonBon's Vegan-Friendly Salty Black Licorice Took Six Years to Develop
Trend Themes
1. Vegan-friendly Confectionery - The creation of vegan-friendly salty licorice highlights a growing trend towards plant-based alternatives in the candy industry.
2. International Flavor Adaptation - Salty Licorice Twists cater to diverse and adventurous taste preferences, reflecting a trend of integrating unique international flavors into mainstream markets.
3. Social Media-inspired Food Products - Drawing inspiration from the widespread interest in Swedish candy on TikTok, BonBon leverages social media trends to drive product development.
Industry Implications
1. Confectionery - The confectionery industry sees a novel innovation in the form of salty black licorice designed to attract a global audience with varying palates.
2. Plant-based Foods - With the development of vegan-friendly salty licorice, the plant-based food sector continues to expand its product offerings to include more diverse snack options.
3. Social Media Marketing - By capitalizing on the popularity of Swedish candy on platforms like TikTok, the social media marketing industry is proving vital in shaping new product directions.