AriZona Hard, the iconic AriZona iced tea with 5% alcohol, is now available in three flavors in Quebec and to mark the momentous occasion, the brand created the Salon AriZona. The experience of the nostalgic drink is being paired with a salon that gives adults the opportunity to color their hair, free of charge. The salon boasts retro furniture, an aesthetically pleasing design that begs to be shared on Instagram, as well as samples to truly share a taste of the 90s.
Those who want to be among the first to try the AriZona Hard flavors are invited to book their spot on a first come, first served basis.
This summer in Quebec, AriZona Hard is ready to be sipped in Green Tea, Lemon Iced Tea and Peach Iced Tea flavors.
Retro Beverage Salons
Salon AriZona Marks the Launch of AriZona Hard in Montreal
Trend Themes
1. Retro Refreshment Experiences - Opportunity for brands to create immersive experiences that pair nostalgia with modern twists such as alcohol and beauty services.
2. Multisensory Marketing - Opportunity for brands to engage customers through multisensory experiences that create a deeper connection with the brand and encourage social sharing.
3. Nostalgia-inspired Alcohol Products - Opportunity for beverage companies to create nostalgic drinks and offer them in new and innovative ways, such as the combination of non-alcoholic drinks with alcohol.
Industry Implications
1. Beverage - Beverage companies can capitalize on nostalgia by offering new and innovative drink products, such as nostalgic drinks that contain alcohol.
2. Beauty - Beauty brands can create immersive experiences by integrating their products and services in unique and unexpected ways, such as offering free hair coloring at a retro beverage salon.
3. Hospitality - Hospitality companies can create unique experiences for guests by offering spiked versions of nostalgic drinks and hosting events in retro-inspired settings like the Salon AriZona.