As a snack, a small salad doesn't tend to be very satiating but Undressed offers all the benefits of nutritious salad ingredients in the convenient form of a salad snack bar. The clean bars are made with real, whole food ingredients and each one shares up to seven grams of protein and a full serving of vegetables. Those who are looking for a nutritious alternative to most bar snacks on the market will be intrigued by flavors like chipotle cranberry, cilantro lime, honey mustard and sesame ginger.
Anne Klassman found herself asking "Wouldn’t it be cool if we could make this salad into a snack somehow?" and Undressed was created as a result. While consumers are used to portable snack bars in sweet flavors, Undressed sets itself apart with nutritious savory ingredients like spinach and kale.
Salad Snack Bars
Every Savory Undressed Bar Shares a Full Serving of Vegetables
Trend Themes
1. Savory Snack Bars - Disruptive innovation opportunity: Develop new flavors and ingredients for savory snack bars to provide a nutritious alternative to traditional sweet bars.
2. Vegetable-based Bars - Disruptive innovation opportunity: Create vegetable-based snack bars as a convenient way to incorporate more nutrients into diets.
3. Whole Food Ingredients - Disruptive innovation opportunity: Utilize real, whole food ingredients in snack bars to meet the demand for healthier and more nutritious options.
Industry Implications
1. Snack Food Industry - Disruptive innovation opportunity: Introduce salad snack bars as a new category within the snack food industry with a focus on health and nutrition.
2. Healthy Snack Market - Disruptive innovation opportunity: Tap into the growing market of healthy snacks by offering savory vegetable bars as an alternative to sugary options.
3. Convenience Food Industry - Disruptive innovation opportunity: Position vegetable-based snack bars as a convenient and nutritious option for on-the-go consumers in the convenience food industry.