Sail Away Club is positioned as the world's first hard seltzer and cold brew refreshment that will provide consumers with an unexpected new option when it comes to enjoying a canned cocktail. The drinks come in 12-ounce cans in four flavors to choose from including Piña Colada, Ocean Berry, The Original and Mimosa, which are all free from sugar and just 100-calories each. The drinks have as much caffeine as half a cup of coffee to make them great for those seeking a way to boost their energy and enjoy a cocktail.
Founder Chris Vetter spoke on the new Sail Away Club drinks saying, "Sail Away Club is unlike any alcohol OR coffee beverage you’ve ever tried before. It’s truly unique. The flavors are so well balanced and the coffee compliments them perfectly. They’re crisp, refreshing and will be your beach, brunch, or poolside go-to."
Caffeinated Hard Seltzer Refreshments
Sail Away Club Comes in Four Flavor Options with No Sugar
Trend Themes
1. Caffeinated Seltzer Drinks - Opportunity for beverage companies to offer a new category of drinks that provide both energy and refreshment.
2. Sugar-free Alcoholic Beverages - Opportunity for brands to cater to the growing demand for healthier, low-sugar options in the alcoholic beverage market.
3. Cold Brew Cocktails - Opportunity for cocktail bars and cafes to create innovative coffee-based cocktails that provide a unique taste and a caffeine boost.
Industry Implications
1. Beverage Industry - Companies can explore this trend to offer unique and innovative drink options within the highly competitive market.
2. Alcohol Industry - Brands can capitalize on the growing consumer trend toward healthier, low-sugar options by introducing new products that meet this demand.
3. Hospitality Industry - Hotels, resorts, and restaurants can offer a new and exciting menu item by adding cold brew cocktails to their menu.