These new Saffron Road frozen meals have been introduced by the brand as a series of Asian and Mexican cuisine-inspired options perfect for consumers to keep on hand for quick enjoyment.
The meals come in four varieties including Korean Fire-Roasted Chicken, Vegetable Bibimbap, Drunken Noodles and Fire-Roasted Adobo Chicken. The meals draw inspiration form Korean, Thai and Mexican cuisines, depending on the variety, and are each crafted with premium ingredients with a Halal and Certified Gluten-Free profile to boot. The meals are also arriving as a great portion-controlled meal option for consumers on GLP-1 medicines or any kind of weight loss journey.
Founder and CEO Adnan Durrani spoke on the new Saffron Road frozen meals saying, "Perfectly- portioned better-for-you meals, like Saffron Road, offer valuable nutrition and are often high in protein, catering to the needs and preferences of health-conscious consumers. Additionally, given the surge in menu prices at restaurants, Saffron Road’s meals prepared at home provide huge value and are a convenient alternative to takeout."
International Cuisine Frozen Meals
These New Saffron Road Frozen Meals Come in Four Flavors
Trend Themes
1. Global-flavors at Home - Frozen meals inspired by diverse international cuisines allow consumers to explore new flavors without visiting restaurants.
2. Diet-conscious Meal Options - Single-serving portions designed for specific dietary needs cater to health trends such as weight loss and medical diet requirements.
3. High-protein Convenience Foods - Meals offering high protein content address the growing demand for nutritionally dense yet convenient food options.
Industry Implications
1. Frozen-food Industry - A surge in international cuisine-inspired frozen meals reinvigorates consumer interest in the frozen foods market.
2. Health and Wellness Industry - Offering gluten-free and Halal-certified options meets the needs of consumers seeking healthier, ethically mindful choices.
3. Home Meal Replacement Market - Convenient and nutritious frozen meals serve as a cost-effective alternative for consumers cutting back on dining out.